About Us

On July 4th 2020, Allyn was diagnosed with Chronic Myeloid Leukemia, chronic phase and had to begin daily chemotherapy. Since diagnosis, he has not be able to work a "regular job," but has found joy and light in rockhounding and crystals. This passion could only be rediscovered with the help of our most loved and missed Mom, Kirsten Dirks. Without the encouragement and Arizona Rockhounding Trail Book she gifted, we would not be here today. Mom will forever be a part of Nature Direct Co. and our biggest supporter.

Thanks to our TikTok family's support, we are here to stay for good, and will always be here to offer you the most beautiful and affordable crystals. While TikTok live shows, every Saturday, are where our newest items debut, we are frequently expanding our website inventory!

We are always searching for our next mining trip or crystal adventure, so if you know of a place near you, we would love to hear from you!